The World's Networks Are Changing…
Traditional networking technologies were designed for a world of moderate traffic growth with relatively stable and predictable traffic patterns. Such systems were simply not designed to handle the explosive growth in bandwidth demand coupled with the dynamic nature of traffic patterns created by emerging broadband, Internet, and wireless applications. As service providers discovered, efforts to scale networks through brute force application of legacy technologies have resulted in escalating capital and operating costs that outpace revenue growth.

Such a dramatic shift in the environment requires a fundamental shift in network architectures in order to realize the full potential of modern applications. Leading service providers demand a more intelligent optical network with unconstrained scalability, agility, future-proofing, and efficiency essential for sustained success in an increasingly challenging environment.

The Solution—CIENA LightWorks™
*Estimated cost savings based on deployment of equivalent bandwidth in representative long distance topology for legacy SONET/SDH vs. next-generation CoreDirector networks; figures reflect incremental value generated per $25 million initial CoreDirector investment, excludes additional efficiencies enabled through deployment of CoreStream intelligent optical transport systems.
CIENA's LightWorks™ architecture represents a fundamentally new approach in optical networking. It enables service providers to deploy unprecedented amounts of capacity while leveraging sophisticated network intelligence to manage that capacity in a fluid and dynamic way, transforming the challenges of explosive growth and increasing traffic volatility into real market opportunities. The LightWorks architecture allows service providers to generate new revenue streams while significantly driving down the costs of building and operating networks.

The LightWorks architecture combines market-leading intelligent optical switching, transport, and network management systems to create simpler, smarter networks. By harnessing the power of next-generation, intelligent software, silicon and optics, CIENA's LightWorks architecture:

Reduces capital and operating costs through simplifying and automating networks
Accelerates revenue growth through point-and-click provisioning and manages an increased arsenal of customized services

Enables unconstrained network scalability and flexibility
Enhances multi-vendor interoperability through a commitment to open, standards-based systems, and
Enables a smooth transition to next-generation architectures while fully leveraging existing network assets
CIENA's products are proven in optical networks around the world

By combining software intelligence with simplified network architectures, CIENA's family of next-generation optical networking products maximize bandwidth utilization while providing a variety of protection mechanisms. CIENA enables any-time, any-size, any-priority optical services where they are needed-while dramatically reducing the cost of deploying and operating networks.

CIENA's LightWorks architecture is built on a foundation of four key product elements-switching, long-haul transport, metropolitan transport, and network management.

CIENA is singularly focused on the success of service providers-the ultimate measure of its own success-understanding that to win in today's market, service providers must accelerate profitable revenue growth while building lasting competitive advantages. CIENA is committed to engineering world-class intelligent optical networking solutions with the scalability, agility, future-proofing and efficiency required for sustained success.

But, that's not enough. CIENA's commitment goes beyond providing industry-leading intelligent optical network solutions. Partnering with customers to ensure reliable and timely implementation of the correct network solutions-from network design and deployment to on-going service and support-is essential.

MANUFACTURING EXCELLENCE
One of the keys to CIENA's continued success is our unwavering commitment to manufacturing excellence. Service providers who visit our state-of-the-art manufacturing facilities leave with a new standard by which they measure other vendors. CIENA is ISO 9001 certified and maintaining consistent quality throughout the manufacturing process, coupled with the personal commitment of each production team member, makes a discernable difference. Building excellence into the processes is the focal point at all levels. During system assembly, sub-systems undergo automated testing where performance is measured against exacting standards that exceed industry requirements. Entire systems are optimized from the component level up. The result is higher yield, lower deviation, improved performance,consistent product quality and carrier-class reliability.

THE BEST SERVICE & SUPPORT — PERIOD
CIENA's SmartSupport™ team is rated one of the best in the industry. We have hundreds of specialists providing support 24 hours a day, seven days a week, 365 days a year in 10 minutes or less. Every one of CIENA's professionals is trained and certified in the latest telecommunications technologies, exceeding industry certification requirements. Field engineers are trained in SONET/SDH and TCP/IP to solve problems outward from the CIENA equipment interface, working by the philosophy that it's more productive to fix the problem than to point the finger.

Talented people and powerful software tools, SmartTools, assure the highest network availability with the lowest operating costs. SmartSupport provides global assistance locations in North America, South America, Europe and Asia-offering constant communication with your network with the least disruption in service.

NETWORK PLANNING. PRODUCTS. MANUFACTURING. SUPPORT.
All of these factors place CIENA at the forefront of the intelligent optical networking revolution, enabling deployment of the largest number of open architecture solutions in live customer networks worldwide. At the core of the service provider relationship is the framework for future network development and strategic alliances forming the primary measure of CIENA's success in the industry. With this foundation, CIENA continues to build upon established market leadership, leverage high-bandwidth technologies and provide answers for data-intense network solutions.